Dieter Rams | Double-sided Promotional Poster
The brief was commissioned by our tutors here at university, and called for a promotional two-sided poster centred around a design classic.

I chose Dieter Rams, the industrial designer as my subject. I believe the finished product conforms to his design ethos and beliefs, and I took my inspiration from the products he designed for Braun.

The opposite side contained more information, and I also wanted to place his '10 Design Commandments' alongside the image captions. The brief called for type hierarchy and a good eye for detail, which I believe I answered.

In September 2011 I submitted this piece to Anno Book's international design competition. It received nearly 7,000 views and a total score of 8 out of 10. Subsequently it was chosen by Love for Art & Business – the judges – for inclusion in the competition publication which is available to view on request.

Now available to purchase a print of your very own with worldwide shipping at society6.com.

COPYRIGHT CALLUM HEPBURN 2018, ALL RIGHTS RESERVED